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The Authority on Influencer Marketing and the Creator Economy
- 143articles · 30d
- 3+ day agolatest article
- Aug 16, 2026earliest in window
- 73%with images · 10 videos
- 321avg words
- Arts, Culture, Entertainment & Media 91
- Finance & Business 76
- Arts & Entertainment 32
- Business & Industrial 31
- News 26
- Economy, Business & Finance 23
- Entertainment 22
- Human Interest 11
- influencer marketing
- social media
- marketing
- influencer
- influencers
- influencers & creators
- growing a business
- growth strategies
- online marketing
- marketing strategies
- social media marketing
- salesforce maximize
- brand collaborations
- starbuzz
- artificial intelligence
- machine learning
- social media platforms
- influencer marketing campaigns
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News
From Every Side Of The Table: Emmy Petit On How Creator Partnerships Should Work
4+ day, 15+ hour ago (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...
Deji Oduwole Built Oya Around The Operational Work That Starts After Brands Choose Creators
6+ day, 14+ hour ago (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...
FARQ Launches ‘Collective Influence’ Event Series To Tackle Creator Economy Diversity Gaps
1+ week, 4+ day ago (308+ words) Net Influencer Georgia Farquharson, founder and CEO of talent agency FARQ, is launching a new industry event series called âCollective Influence,â designed to address diversity and inclusion in the Creator Economy The first event, focused on diversity and…...
Daisy Thinks Brands Have A Creator Distribution Problem, Not A Content Problem
2+ week, 5+ day ago (705+ words) Daisy does not ask creators to make anything. The New York-based startup pays 5,000 creators to share existing brand content to their Instagram, TikTok, and YouTube channels and deposits payment to their bank accounts the same day. That mechanism grew from…...
How Long Should Brands Test A Creator Partnership? 28 Creator Economy Experts Weigh In
3+ week, 2+ day ago (1721+ words) Brands routinely test creator partnerships for a month or two before deciding whether to continue. But how long is long enough to judge whether a creator partnership actually worked? We asked 28 Creator Economy executives, agency leaders, and talent managers to…...
How Trulee Rodney Built A Creator Business Where The Storefront Comes Before The Brand Deal
3+ week, 4+ day ago (905+ words) Working as a makeup artist on set, Trulee Rodney kept finding herself more interested in being in front of the camera than behind it. When COVID hit, she had fewer reasons not to try. The results surprised even her. “It…...
Stop Renting Creators. This Forbes 30 Under 30 Says Brands Need To Buy In
3+ week, 5+ day ago (984+ words) Tinashe Chaponda doesn’t buy the industry’s dominant take that follower count no longer matters and mega-creators have lost their edge. He says brands are paying for believing it. The conversation covered how celebrities have gone digital, why brands misuse the…...
Why Tyler Speegle Treats His Creator Business Like A Marketer Would
3+ week, 5+ day ago (915+ words) Tyler Growth Life spans TikTok, Instagram, and YouTube, where he repurposes footage across all three. In December 2025, he extended the brand into a product line, launching three seasonings: Cast Iron Coffee, Southwest Smoke, and Golden Hour Garlic. A cowboy butter…...