3+ day, 6+ hour ago   (154+ words) Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is…...

4+ day, 4+ hour ago   (1418+ words) For Everywhere, a commercial partner for creators that launched last week, success looks like one thing: becoming “the most trusted creator media company in the world”. That is a bold ambition at a time when trust in advertising and social…...

3+ day, 4+ hour ago   (459+ words) Street food spread across the UK during the Industrial Revolution to provide something cheap and filling for workers. With rising overheads for restaurateurs, street food has become big business, providing an income to some of the world’s best chefs as…...

3+ day, 5+ hour ago   (164+ words) What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Whether you are a brand looking to elevate your influencer marketing strategy or a…...

3+ day, 7+ hour ago   (384+ words) Network18 venture shifts from creator representation to an IP-led new media model MUMBAI: Creator18 is giving its creator playbook a fresh identity. The Network18 venture has unveiled a new brand identity with Anurag Iyer taking charge as chief executive officer, while sharpening its…...

3+ day, 22+ hour ago   (39+ words) Campaign UK When the world's most powerful brands don't invest in creation or ownership in the traditional sense, where does the future of marketing value lie?...

4+ day, 2+ hour ago   (322+ words) The Unified Esports League’s Eagles team in Poway celebrated achieving the league’s monthly point goal for July with a pizza party on Aug. 26. The league has seven locations in San Diego County that provide a Technology and Life Skills program....

4+ day, 6+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

1+ week, 2+ day ago   (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...

5+ day, 8+ hour ago   (218+ words) TV & Film08.09.26Derren Lawford joins Guardian Studios Founder of Dare Pictures, Derren Lawford, has joined Guardian Studios as executive producer, development. Guardian Studios is a new production arm within The Guardian which will “create compelling new visual formats, reach new audiences and…...